Good writing and a taste for beer

10 charts about sex from ok trends blog

The dating profile, like the Facebook or Myspace profile, is a vehicle for projecting a curated and stylized version of oneself into the world. In a way, the online persona, with its lists of favorite bands and books, its roster of essential values and tourist destinations, represents a cheaper and more direct way of signalling one’s worth and taste than the kinds of affect that people have relied on for centuries—headgear, jewelry, perfume, tattoos. Demonstrating the ability, and the inclination, to write well is a rough equivalent to showing up in a black Mercedes. And yet a sentiment I heard again and again, from women who instinctively prized nothing so much as a well-written profile, was that, as rare as it may be, “good writing is only a sign of good writing.” Graceful prose does not a gentleman make.

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And yet some questions are unpredictably predictive. One of the founders [of OK Cupid], Christian Rudder, maintains the OK Trends blog, sifting through the mountains of data and composing clever, mathematically sourced synopses of his findings. There are now nearly two hundred and eighty thousand questions on the site; OK Cupid has collected more than eight hundred million answers. (People on the site answer an average of three hundred questions.) Rudder has discovered, for example, that the answer to the question “Do you like the taste of beer?” is more predictive than any other of whether you’re willing to have sex on a first date. (That is, people on OK Cupid who have answered yes to one are likely to have answered yes to the other.) OK Cupid has also analyzed couples who have met on the site and have since left it. Of the 34,620 couples the site has analyzed, the casual first-date question whose shared answer was most likely to signal a shot at longevity (beyond the purview of OK Cupid, anyway) was “Do you like horror movies?”

Sex, love, and loneliness on the Internet, Nick Paumgarten in The New Yorker