A post that came out a few days ago and has been commented on in many places was Kevin Kelley's 1,000 True Fans, which makes the case that 1,000 such fans, each spending $100 a year on your product, can provide a viable income for an artist. I can only access a cached copy of it from here.
It doesn't seem to work as advertised. The 1,000 fans paying $100 spring out of nowhere, and there's almost certainly a power law to be applied that makes the plan look more realistic and less achievable. Looking at it it very conservatively, with simple numbers, and using a solo musician as the example:
For a 1,000 'true fans' to spend $100 a year [e.g. gigs at the kind of low ticket prices / cut that such a niche performer can command, plus CDs], you'd also need 10,000 to spend $10 [the CD], 100,000 to spend $1 [one or two iTunes downloads], and 1 million to be 'true friends', people who appreciate what you do but don't pay a cent. Then you get your income of $100,000 a year. For a band with four-members and no manager, multiply the above by four to get the same pay. Very soon this moves from being an exciting new idea to exactly how all slightly successful indie musicians have always got by. It's another book being written on the back of a snappy title and a not very profound idea, but one couched in enough terms of personal success, both artistic and financial, that it should appeal to the liberal arts students who have never picked up $$$ self-help book before.
Aside: I've loved The Smiths since they first came out and would consider myself a true fan, even though I've probably only spent a total of US $15 on them in over twenty years. People borrow LPs and CDs. Ownership is not a big deal. Possessions aren't great things to accrue.
In Kelley's defense, he does note:
My formula may be off by an order of magnitude, but even so, its far less than a million.So...maybe not 1,000 true fans, but 10,000 or a 100,000, with commensurate increases in all the figures outlined above, kind of skewing his thesis from flawed to useless.
Here's something else. Most creative endeavours fail finacially. Again, it probably follows a power law distribution. For example:JK Rowling has earned $1 billion over the last 10 years - keeping numbers simple enough for me to follow, so we'd expect 10 authors to have earned $100 million, 100 to have $10 million, 1,000 to have $1 million, and 10,000 to have earned S100,000, and so on, right down to all those who've made nothing from their work. A simplification, but the basic idea is clear.
Two things to add. First is the obvious survivorship bias of all the 'winners'. They'll talk about their struggles and the benefits of hard work, of never giving up, and the 'losers' will wrongly take away from this that with hard work and perseverance success is assured. Listening to the winners is nice, but the stories of the losers is far more important.
Second, find a job that you enjoy or learn how to enjoy your job. Interacting on a daily basis with people who hate their place in the world is tiring and makes each transaction sordid, like a crime, and of all the people it hurts it hurts yourself most of all.





























